Part 2: Protecting Your Brand
In the first part of Be Brand Smart, we talked about what a brand is, valuing your brand and building brand trust. In this segment, we’ll talk about protecting your brand. We’ll stick to the playing professional sports analogy we used in the first post.
Why You Should Incorporate
Your brand is one of the single most valuable pieces of your legacy. Building it is the foundation of your legacy. Protecting it determines if you keep it. One way to protect your brand is to incorporate.
Being a Sports Professional
Another way to protect your brand is by being professional. The main difference between sports professionals and amateurs is that a "professional is paid to perform." When you research "professional," the words expert, authority, specialist and career come up. For sports professionals, playing sports is a career. It’s a job that comes with a set of expectations.
Using Social Media
The last topic we’re going to talk about is using social media. We all have footprints and footprints leave impressions. Social media is part of what’s called your “digital footprint.” So, what you say, post, like, comment on, tweet, retweet and share matters. What other people say about you is also part of your digital footprint.
Wrapping It Up!
Pele said “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.”
Being a professional athlete is a dream job. Protect your dream. Show up to work on time. Know your stuff and do your job well. Incorporate to protect your personal assets, increase your credibility and take advantage of tax-advantages. And, watch what you say on social media. You only play sports for a short time. But, the choices you make while you’re playing, can impact your brand for a lifetime.
Until next time...
Latarsha Horne is a Certified Professional Coach with a strong background in learning and development. Her coaching style is open-minded, straight-forward, instinctive, creative and caring. If you want to be challenged and grow, she's the coach for you.